"Dependability is a Transit
strength. It has to be the most dependable commercial vehicle on the
market. If we didn't keep that promise we couldn't have stayed
number one for all these years.
"Recognising the heavier duty cycles a commercial vehicle goes
through means we have tougher test specifications than for cars and
we've increased these standards even more in certain areas. For
instance, because we now have more contact with and data coming from
the Turkish market, our test procedures now reflect their rougher
roads and higher dust content.
"It's also the first time we've used Ford's D C DQ –
Dependability, Contemporary, Driving Quality – criteria so
precisely on a commercial vehicle to set ambitious targets and
achieve them. What we're trying to do is give customers great
value."
Phil Collareno, Commercial Vehicle Director – Product
Development
Owner expectations of their vehicles
have increased in recent years and they are now no longer just the
preserve of the workplace, but cross boundaries and are central to
many owner's lives both personally and professionally.
"Everyone has a view on
Transit," says Collareno. "People see it as strong,
tireless, reliable, a hard worker, honest, a workhorse; traditional,
functional, less of a car and more of a van. But with the shift in
emphasis towards artisan owners, we wanted to build on that
reputation with more style and finesse, while also appealing to the
fleets."
Light and medium commercial vehicle
customers are increasingly demanding the same features and equipment
levels they find in their cars. Even in budget vans, owners expect
power steering, airbags, and a decent radio-CD player. Transit
features all of these items, plus new options like Bluetooth,
satellite navigation and even leather trim. These combine to make
the new Transit the best specified model ever, with a feature list
that rivals any contemporary passenger car.
But essentially, for all customers
the key benefit of Transit ownership is reliability. With this in
mind, engineers have worked on the latest model in minute detail,
extending component life in some cases to 250,000 miles or 400,000
kilometres.
Other factors which enhance Transit
ownership, making it a worry-free owning and driving experience are:
- Car-like interior
- Best-in-class ergonomics and cabin
storage
- Smaller steering wheel
- Raised gear lever with slicker
action
- Side airbags available
- New instrument panel sub structure
for improved structural integrity
- Reduction in squeaks and rattles
- Noise, vibration and harshness
reduced significantly
- Revised engine layout for easier
servicing and repair
- Coated panels in areas
particularly prone to corrosion
- Eight year anti-perforation
warranty as standard
- New door seals for reduced wind
noise
- Improved door wedging and full
bulkhead enhance body rigidity
- Increased front axle plating from
1750 to 1850kg (rear-wheel-drive only)
- Improved vehicle dynamics
determined by Ford passenger car standards
- Better steering response
- Disc brakes all round with ABS,
Electronic Brake Force Distribution and roll-over mitigation
- Redesigned front structure reduces
accident repair costs
- New headlamps that are easier to
repair and service
- Improved roof rack loading
- Sophisticated hydro mounts for all
engines
- New range of diesel and petrol
engines are quieter, more fuel efficient and require less
servicing
- Class leading fuel economy
- Improved starter motor durability
- Dynamic navigation system which
can reduce journey times and thereby reduce costs
- Twin batteries ensure Transit can
always be started
- Self-charging waterproof ignition
key
- Menu of configurable locking
profiles for even better security
- Electronic CAN-BUS network
- Three tapping points for
additional electrical requirements
- Wiring harnesses re-routed to
avoid accidental damage when modifying the vehicle
- Additional wiring protection to
guard against chafing
- Tamper proof odometer prevents
clocking
The focus during development has been
on making owning and using this latest generation of Transit as
satisfying an experience as with any other Ford product.
Loadbox and Payload
Ford undertakes extensive and ongoing
user research for Ford Transit because the market is so demanding
and specific. This has allowed the development team to establish
very close ties to its customer base.
The research also includes the design
team. They undertake a lot of immersive research with operators to
understand how the vehicle is used, especially in relationship to
ingress, egress and loading.
Over time, clear differences have
been identified between one- and two-tonne operators: one-tonne
Transits tend to be used for inner city delivery, small businesses
and daily deliveries. Two-tonners tend to be used more for fast
highway delivery of heavy goods. These long distance load carriers
are cargo functional, carrying heavier payloads and needing a larger
cube.
Even with more than 500 body variants
available and Special Vehicle Operations that account for 30 per
cent of Transit sales, customer research highlighted the need to add
another model to the line up: a low roof, medium wheelbase variant
with increased luggage space. This model is ideal for accessing
limited height areas such as underground and multi-storey car parks.
It is available in both van and bus versions.
The Transit range is comprehensive,
and offers:
- A heavy-duty front axle for 'blue
light' operators such as emergency services
- 60 basic structures and body
styles, front- and rear-wheel-drive
- Unique van and chassis cab
platforms
- Three wheelbases and four load
lengths from 2.58 to 4 metres
- The leading load capacity in the
3.5-tonne GVM class
- Improved structural strength
- A 150kg roof rack load limit
- Two sizes of side load door,
including biggest in its class